Case study

pointOne EPoS - Business Development

TTA helps pointOne EPoS double it sales with a congruent sales and marketing plan.

PointOne EPoS develop innovative, easy to use and reliable touchscreen EPoS solutions for hospitality industries such as restaurants, bars, night clubs, pubs, colleges and more.

The company has supplied professional EPoS solutions to a varied client portfolio including: River Cottage, Imperial Hotel Group, Henley Management College, Brighton Dome, and Proud Galleries.

Challenge- The company had an excellent product, but was struggling to achieve the market share it believed it deserved.

In order to expand their business, pointOne needed a coherent sales & marketing strategy to maximise its limited sales resources and marketing budget.

"We have a good sales team, but somehow we were struggling to make the sales we should. Ideally we needed an experienced business development professional to help with this, but the cost of this was way beyond what we could afford"  Steven Rolfe, Managing Director.

Solution - A congruent sales & marketing plan designed by TTA that focused pointOne's sales effort into the market sectors where they could achieve the biggest return for the resources they had.

The Results - A step-change in business performance

According to Steven Rolfe, the impact was almost immediate. "From day one TTA introduced a number of pro-active sales activities that had an immediate impact in developing new leads. The additional sales activity has increased our sales pipeline and we have won significant new business on the back of it".

Summary The initial six-month commitment has now become a long-term relationship. During the next twelve months, in addition to the current work, TTA will work on market focused campaigns both nationally and for the first time in the company's history internationally.

Steven Rolfe commented;"The size of our company didn't give us the necessary financial resources to hire a full-time in-house business development director. Therefore hiring TTA was the perfect solution, as it provides the expertise that we needed to achieve our goals within the budget."

Steven Rolfe concludes;"Since appointing TTA we have doubled our revenues and entered several new profitable markets.We now consider TTA to be an integral and essential part of our management team - and they cost less than the budget we spend on a single trade show!. "