Case study

Swyx - Virtual Marketing & PR Services

TTA has been Swyx's 'virtual' marketing department for the last 10 years.

Swyx, a German based company, are one of the true innovators of IP telephony. Founded over 10 years ago they have pioneered the IP PBX and can boast the highest number of installs for lucrative 20 users SME market (source MZA). Throughout all this time TTA has been involved in creating, reaching and engaging with their UK reseller and end-users with cost-effective PR & Marketing plans which have helped established Swyx as a 'thought' leader in the IP telephony world. Swyx is now the largest supplier of 'pure' IP telephony solutions to the SME market (Source MZA analysts).

TTA delivered a combination of the following services to deliver a fully integrated communications and marketing plan that delivered brand awareness and lead generation for both Swyx's UK subsidiary and it reseller partners. These included:

  • Designing sector specific PR campaigns
  • Researching case studies, white papers and testimonials
  • Copywriting (booklets, whitepapers)
  • Trade show management
  • Designing reseller recruitment campaigns
  • Preparing and writing technical information and product briefs.

Ralf Ebbinghaus, CEO at Swyx says:

"We have worked with other consultants in the past, but none have demonstrated TTA's impressive level of understanding and expertise of our marketplace."