Services

PR & Media Relations

Levelling the playing field.....

“You can look a long way to find a PR agency that truly understands your business, delivers results and is cost effective. TTA meet all these criteria” Carlton Hide, Director, Portal

TTA Communications is a specialist technology media relations agency working with leading edge technologies and related products and support services.

We have a proven track record of translating high technology products into well-differentiated business solutions.

TTA Communications is a specialist technology media relations agency working with leading edge technologies and related products and support services.

Editors respect our insight and understanding of various business audiences and this results in considerable client coverage that is of informative and/or consultative in nature.

All of TTA's account managers have previously worked for IT vendors and have an in-depth understanding of the technologies involved, including:

  • Unified communications
  • Software applications
  • Contact Centre solutions
  • Biometrics (e.g. voice, fingerprint etc.)
  • Video applications: CCTV, Video conferencing
  • Voice over IP (VoIP)
  • Internet
  • Mobile
  • EPoS
  • Cloud / Hosted / SaaS

TTA understand how to communicate the business and technical benefits of these technologies to the end-user, business, channel, national and international press (print & on-line)

The principle objectives of a TTA PR campaign are as follows:

Increase brand awareness throughout the client’s target markets, positioning them as a brand custodian.

To generate thought leadership articles/comments on behalf of the client and position them favourably within the media focusing on their key USPs and brand attributes.

To ensure that all relevant features (see list above) are tracked and to secure telephone and/or face-to-face interviews for the client to comment.

To sustain existing and develop new journalist relationships with key trade press (Contact Centre/Marketing/Technology/Vertical/Business), broadsheet and where appropriate regional titles.